A winegrowing community on the Wine Route (altitude 300 m), Riquewihr currently has 1228 inhabitants and is a member of the Association of the Most Beautiful Villages in France. It stands 4 km from Ribeauvillé. Many shops and boutiques, as well as hotels, restaurants and Winstubs, an intermunicipal campsite, bed-and-breakfast rooms and furnished flats.
Many winegrowers offer guided tours of their cellars with tastings.
Two Grands Crus are produced at Riquewihr: Sporen and Schoenenbourg, the vineyards of which can be seen from the Grands Crus Wine Trail. A renowned tourist attraction, this admirably preserved mediaeval town is an ideal tourist resort. It is adorned with flowers all year round, and specially decorated at Christmastime.